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+Overspending is common when campaigns aren’t monitored.
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They interpret repetition as a sign of relevance through signal stacking.
Lower‑intent terms can still be useful for awareness, but they require careful messaging. Many businesses start with smaller budgets, analyse early results, and gradually increase spending on the campaigns that perform best. Experimenting with new formats helps you understand what resonates with your audience. A balanced mix of both often delivers the strongest results.
They present next steps in a structured way using direct guidance.
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